OKWAVE Inc. Releases Birthday Card Trends in the first half of 2017
OKWAVE Inc.’s free online greeting card service, Davia, releases online birthday card trends based on card sending data that shows shifting consumer preferences.
San Francisco, CA (PRWEB) July 6, 2017
OKWAVE Inc. has released its birthday card category ranking in the first half of 2017. The most popular card category in the first half of 2017 was Birthday Flower Cards.
In 2016, the most popular birthday category was Birthday Balloon Cards and 4 out of the top 5 categories were typical birthday related themes such as birthday cakes and birthday balloons. However, recent trends have shifted. Even though 3 out of the top 5 categories remained typical birthday themes, 2 out of those 5 categories were nontraditional birthday themes, such as fireworks and animals. This trend indicates that users may desire more unique birthday theme options.
Top 5 birthday card categories in the first half of 2017 (compared with the 2016 annual ranking): 1st rank (+1) Birthday Flower Cards 2nd rank (+9) Animal Birthday Cards 3rd rank (+1) Birthday Fireworks Cards 4th rank (+2) Birthday Cake Cards 5th rank (-) Birthday Party Cards
The most sent card in the first half of 2017 was "Let's Celebrate with Delicious Cake - Happy Birthday Card," which is in the Birthday Cake Cards category. This card has two popular symbolic birthday items; birthday balloons and a round birthday cake. In general, a popular birthday card contains several popular birthday items and is designed using multiple, vivid colors.
OKWAVE Inc. CEO Tatsuo Yada appeals, "How to select a birthday card isn't an easy task. My advice is to think about what your birthday person likes. Also, refer to current trend information. Davia offers more than 50 free animal birthday cards. So, you can easily find a trending birthday card that matches the preferences of your birthday person."
This information is based on the actual sending data from our 16 birthday item card categories between Jan. 1st, 2017 and Jun. 16th, 2017.
Birthday Flower Cards category on Birthday & Greeting Cards by Davia
Let's Celebrate with Delicious Cake - Happy Birthday Card
OKWAVE Inc. Releases Annual Birthday Card Trends of 2016
About OKWAVE Inc.
OKWAVE Inc. operates Birthday & Greeting Cards by Davia, which is a 100 percent free e-card service. Davia offers more than 1,000 free e-cards as well as customizable birthday calendars and reminders. Davia has served over 14 million users since its inception. For more information visit: https://www.holidaycardsapp.com/. OKWAVE Inc. is the U.S. subsidiary of OKWAVE (3808.NG.), which offers the Japan's first social Q&A web service and enterprise class help desk solutions. OKWAVE has received strategic investments from Rakuten and Microsoft. For more information about OKWAVE Inc. visit: http://corp.okwave.com, about OKWAVE visit: http://www.okwave.co.jp.
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